I graduated in Economics from the University of Wuerzburg. Subsequently, I did my Ph.D. under the supervision of Prof. Dr. Martin Kukuk (University of Würzburg) and Prof. Dr. Jörg Henseler (University of Twente) at the Chair of Econometrics at the University of Wuerzburg. Currently, I am employed as an Assistant Professor at the chair of Product-Market Relations at the University of Twente. My main research interests are composite-based methods for structural equation modeling (SEM), the composite model and how it can be used to model phenomena of design-oriented disciplines.


Florian Schuberth
Chair of Product-Market Relations
Department of Design, Production and Management
Faculty of Engineering Technology
University of Twente
Drienerlolaan 5
7522 NB Enschede
The Netherlands